Times are changing even more for race fans that still look for the familiar DuPont logo and multi-color paint scheme on Jeff Gordon’s car. Panasonic will now be added to the list of Primary sponsor logos associated with Gordon’s car.
For years Gordon was known for the variety of bright colors featuring selections from DuPont Automotive finishes on his No. 24 Chevy SS in the NASCAR Sprint Cup Series.
When DuPont underwent corporate changes, which involved the new name of Axalta being used instead of DuPont, the familiar rainbow paint scheme seemed to all but fade away. With the passing of the paint scheme we can probably also officially retire any association that Gordon’s crew has with the nick-name of the “rainbow warriors.”
Panasonic has had a business relationship with Hendrick Motorsports for several years. Now the brand, and the team, have announced that the two parties have decided to expand the partnership. Hendrick Motorsports has announced that it has a new multi-year agreement with Panasonic that includes being the primary sponsor of the Jeff Gordon driven No. 24 team. Gordon is a currently the NASCAR Sprint Cup Series points leader as well as a four-time champion.
According to Rick Hendrick, owner of Hendrick Motorsports, the time was perfect for the expanded relationship with Panasonic as the two businesses have worked together well over the years.
“Panasonic has a combination of world-class people and products,” Hendrick said. “We use their technology across the organization, and it provides the best possible tools in every area, from competition to marketing to IT. To have them see more opportunities for their business and want to grow the relationship sends a very positive message.”
The details released so far indicate that Panasonic will be the featured primary sponsor in two Sprint Cup races on the No. 24 car on an annual basis. In addition the brand will also serve as an associate sponsor/partner for all other events. The announced agreement covers the remainder of the 2014 season and continues for both the 2015 and 2016 NASCAR Sprint Cup Series seasons.
The first event for the new partnership comes quickly as Panasonic will be the primary sponsor on Gordon’s No. 24 Chevrolet SS this weekend when the Sprint Cup Series moves west to California’s Sonoma Raceway. The second race of 2014 with Panasonic as the primary sponsor will be later in the year when the series moves Atlanta Motor Speedway in late August.
Gordon’s first NASCAR race was in 1992 in Atlanta, Georgia for the running of the Hooter’s 500. It was also the last race of famed driver Richard Petty.