Sporting icons are far from a modern conception.
The likes of Babe Ruth, Pele, and Bill Russell were all revered in their own sports during their heyday. In 2014 however the likes of Cristiano Ronaldo, LeBron James and Rafael Nadal wield far more power than their predecessors away from their chosen sporting arena.
But judging by the latest 'Forbes celebrity 100' list released today, there are some that do it better than others.
Endorsement deals, marketing power, and reputation all are all taken into consideration alongside their obvious sporting talent and ability to change the landscape of their chosen field.
With that in mind we take a look at the top 10 highest ranking athletes in the 2014 list, assessing just what makes them so powerful in the process.
Click below to begin the countdown...