Arsenal and Tottenham have been warned by Swansea City that Wilfried Bony won't leave the Liberty Stadium for less than £25 million this summer, which could price the striker out of a move to north London - but improve Liverpool's chances of landing the player.
The Daily Mail reports how the Ivory Coast international's stock has risen significantly over the past 12 months, following an impressive debut campaign in the Premier League in 2013/14.
Bony scored 25 goals in 48 appearances in all competitions, representing a solid return on the club-record £12 million the Swans paid to bring him to South Wales last summer.
The club will be looking for a hefty profit if they are to part with the African marksman ahead of the new season, so that the money can be used by manager Garry Monk to reinvest in the first-team squad.
Gunners boss Arsene Wenger has been credited with an interest in bringing the 25-year-old to the Emirates Stadium, as he looks to bring in a new striker to ease the goalscoring burden on Olivier Giroud next term.
However, the typically frugal Frenchman is unlikely to be prepared to pay that much for a player off the back of one good season in the Premier League, and will probably turn attention to alternative targets.
Mauricio Pochettino has also been mooted as an admirer of the striker, having also held talks with Swansea about the availability of talented left-back Ben Davies.
Davies is expected to move to White Hart Lane for a fee close to £12 million, but it remains to be seen whether Spurs will firm up interest in Bony and shell out close to £40 million for the pair.
One club that could be a more realistic option is Liverpool, who look set to have their pockets filled by the impending sale of Luis Suarez to Barcelona. Brendan Rodgers might well sanction a £25 million bid for Bony as his search for striker reinforcements at Anfield heightens.
The Daily Star reports that the Reds are seriously considering a move, and will be encouraged by the fact that Swansea already look to have signed a replacement in the form of Bafetimbi Gomis.
Gomis penned a four-year contract at the Liberty after leaving Lyon on a free transfer this summer, turning down the chance to join Newcastle United in favour of moving to South Wales.
Bony starred for Ivory Coast at the World Cup in Brazil this summer, scoring two goals in three games, but was unable to prevent his country from an early group stage exit from the tournament.