Manchester United have agreed terms on a blockbuster kit deal with Adidas worth an astonishing £75m-a-season, to begin at the start of the 2015/16 campaign. The Red Devils will net well over double what their current agreement with Nike is worth and go some way to offsetting the damage done financially by not qualifying for the Champions League, with a formal announcement expected early this week.
The deal, which was reported on Monday morning by the Daily Mail, will ensure that new United chief Louis van Gaal is well placed to make the kind of expensive acquisitions required to make sure the club's Champions League hiatus only lasts for a single season.
Adidas have beaten competition from Warrior and Under Armour to agree a 10-year partnership with United, which will net the club a quite incredible £750m over the next decade.
United last wore a strip produced by Adidas in 1992, but the club have come a long way since and can now command by far the biggest kit deal of its kind on the planet to match their position as one of the world's best-supported and most successful teams.
The terms of the deal will put United beyond rivals Arsenal and Chelsea, who both currently net £30m-per-year from their respective agreements with Puma and Adidas.
End of an era
United will play for one more season in a Nike kit, which was unveiled last week, before ending a 13-year agreement with the sportswear giant to jump ship and being working with their main rivals.
The expensive deal is quite a coup for Adidas, who are still revelling in a successful World Cup in which both finalists Germany and Argentina were wearing their product in a final watched by hundreds of millions at even a conservative estimate.
Juventus are making a similar move at the start of next season to an Adidas portfolio that already includes the likes of Chelsea, AC Milan, Real Madrid and Bayern Munich, but the United deal blows all of them out of the water.
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