Manchester United hit headlines after agreeing a world-record kit deal with adidas, but that has not stopped them negotiating and agreeing a more low scale one with food giant Nissin.
Fans were left fearing a financial meltdown after David Moyes guided Manchester United to their worst ever finish in the Premier League era, seventh. That meant that for the first time in over 20 years, European football would be absent from Old Trafford.
However, despite lingering concerns over their long-term as a Premier League powerhouse, they have still managed to convince sponsors that their brand is stronger than ever.
German sportswear giants adidas showed tremendous faith in the Red Devils by offering an incredible £750 million 10-year deal. It could be worth even more if Manchester United meet certain bonus targets.
Alongside their deals with Chevrolet and Aeon, Manchester United are now making around £140 million a season just from sponsorship deals to do with their kits - that is more than over half of Premier League clubs make altogether.
By earning £75 million-a-season, Manchester United are earning more than double the second biggest kit deal - Real Madrid's, which is valued at £31 million-a-season. It also dwarfs Arsenal's brand new five-year deal with Puma, thought to be worth £30 million-a-season.
The deal with Nissin stands to be wholly less lucrative for Louis van Gaal's men but it does, however, stand as another example of how far ahead Manchester United are from their rivals with regards to market appeal. Nissan will become their 29th commercial partner joining the likes of Mister Potato - the Malaysian potato snack and Kansai Paint - their official paint partner.
Nissin now becomes Manchester United's global food partner and the club have announced that they are delighted and excited to welcome the brand into their ever growing commercial family.
United’s group managing director, Richard Arnold, said: "We are delighted to welcome Nissin into our family of global partners.
"The worldwide demand for its instant noodles is over 105 billion servings per year and Nissin has a long tradition of innovation, challenging the industry with their products and setting a standard that has been emulated the world-over.
"Nissin also has a proven record of supporting leading sports organisations, making them a fitting global partner for Manchester United. We look forward to working together."
Manchester United financial future
Manchester United's unique way of running the club has all but guaranteed their financial future for at least the next decade. The impetus has been that if a club fails to make the Champions League, they will quickly become less competitive because Financial Fair Play forbids clubs from investing money that is not generated via club business.
But Manchester United are leaps and bounds ahead of their Premier League rivals with regards to commercial value and, therefore, remain one of the richest clubs in the world despite losing out on the guaranteed £60 million that comes with Champions League football.
Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: https://www.givemesport.com/writeforgms