Paul Pogba's entourage have dismissed speculation claiming the France international is on the brink of agreeing a renewal on his Juventus contract. This offers hope to Manchester United, Chelsea and Arsenal of completing a stunning £60m swoop for the 21-year-old before the summer transfer window closes on September 1.
Louis van Gaal, Jose Mourinho and Arsene Wenger should all be prepared to pay a club-record - and British transfer record - fee for the central midfielder, who is destined to become the best player in the world in his position over the next few years.
Truth be told, he's not a million miles away from that level right now. Pogba, despite his relatively tender age, already has two Serie A titles to his name and picked up the coveted Best Young Player award at the recent World Cup finals in Brazil.
Pogba followed in the footsteps of the likes of Wayne Rooney, Lionel Messi and Cesc Fabregas by securing the Golden Boy award last year - and possesses the required qualities, and professional mindset, to achieve just as much as those three aforementioned superstars.
Only 11 days remain before the transfer window closes, but if any of Manchester United, Chelsea or Arsenal want to make a major statement of intent then signing Pogba is an absolute no-brainer.
Manchester United must re-sign Pogba
The Frenchman admitted earlier this year that he still loves United, despite leaving the club for Juventus in 2012.
Of all the three interested clubs, it's the Red Devils who are desperately crying out for a world-class central midfielder. Yes, they may have let him slip through the net, but that was under the management of Sir Alex Ferguson.
Van Gaal is the man in charge of Old Trafford now and the Dutchman could guarantee Pogba a starting place in central midfield. You suspect the veteran coach would even base his entire team around the midfielder, such is his immense talent.
But Pogba didn't enjoy the happiest of times at Old Trafford and might be reluctant to make a shock return, particularly with United out of the Champions League.
It could be some time before United re-qualify for Europe's premier club competition, but their chances of doing so at the end of this season would be significantly enhanced by Pogba's presence.
A few eyebrows will be raised if United pay £60 million for a player they allowed to leave for next to nothing two years ago, sure, but that shouldn't remotely concern Van Gaal or Ed Woodward.
This is a world-class footballer who could transform United into a competitive force once again. He's twice the player of the Red Devils' only midfield signing, Ander Herrera, and significantly better than the likes of Tom Cleverley, Michael Carrick and Marouane Fellaini. The less said about Anderson, meanwhile, the better.
Manchester United must understand these next 11 days will be their best chance to re-sign Pogba from Juventus, especially now that Arturo Vidal looks almost certain to stay with the Turin-based outfit.
Failure to act could see United lose out to one of their Premier League rivals, both of whom should be doing all they can to secure Pogba's signature.
Watch: Pogba in action for Manchester United
Chelsea with Pogba: Unstoppable
If Chelsea sign Pogba, they win the 2014/15 Premier League title - simple as that. Mourinho's men are already the early favourites to lift the trophy next May, but with Pogba they would become an unstoppable force.
In fact, this Chelsea side with Pogba included would probably give the Arsenal's legendary "Invincibles" side of 2003/04 a run for their money.
But how would Mourinho fit both Pogba and Cesc Fabregas into his starting XI, I hear you cry. There's an easy solution. Oscar should be dropped - the Brazilian isn't the world-class playmaker many have been fooled into thinking - with Fabregas moving to No. 10 and Pogba slotting into central midfield alongside the superb Nemanja Matic.
This squad would dominate English football - and potentially European football, too - for the next two to three seasons.
Chelsea have the financial resources available to fund a £60 million move after offloading David Luiz and Romelu Lukaku for a combined £68 million - the sale of Juan Mata also generated £37.1 million back in January - so what's Roman Abramovic waiting for?
Pogba: The player Arsenal are crying out for?
It's hard to imagine Wenger paying out that kind of cash to sign Pogba, but then who expected to frugal French coach to splash out £42.4 million on Mesut Ozil last summer?
Wenger, having spent £32 million on Alexis Sanchez earlier this summer, seems to have developed a taste for spending cash - and must surely be tempted to make an ambitious move for Pogba, having watched him closely in Brazil this summer.
There is, of course, a large French contingent at the Emirates Stadium - and this will surely be an advantage if Arsenal make a firm move over the next 11 days.
Whether he stays at Juventus or leaves the club before September 2, all three Premier League managers must make a move for this once-in-a-lifetime talent.
They'll regret it if they allow this chance to slip.