Roger Federer and Rolex are a match made not only in heaven, but Switzerland and beyond.
What are the five top things we associate with the brand Rolex? Up there would surely be class, sophistication, importance, style and glamour.
If asked the same thing about the most decorated tennis player in history, the 17-time Grand Slam champion would undoubtedly be considered in a very similar bracket.
At his favourite tournament, where he has won a record breaking seven times, Federer strides out on Centre Court donning an immaculate white and gold blazer imprinted with his initials like he himself has been unearthed from the pristine London grasses.
His hair, his headband, his waves to the crowd, his strut and his unprecedented style is the image that Wimbledon will crave when he retires. Never has there ever been someone who looked so at home and with a Rolex watch on his wrist at the same time, the image of Roger Federer is completed.
The global tennis star has shown off his impressive Rolex collection before and what they all mean to him in an interview in 2012 with the online fashion manufacturer, Hypebeast.
Federer said: “A watch that I wear very often is the Day-Date. I use it for nighttime wear as it goes with my suits - an outfit I wear quite often.
“My second watch is a vintage Daytona 6263 that was made back in 1981 which of course is my birth year. I required a lot of help from Rolex to get it and they kindly gave it to me for my 30th birthday.
“I have the Datejust as well which I wore at the trophy ceremony of my 15th Grand Slam, beating the world record at Wimbledon in that incredible match against Andy Roddick.
“They all have a special place in my heart and each one tells a story."
Federer, the proud Swiss gentleman, and the watch manufactures who have their headquarters based in Geneva are symbols of national pride for Switzerland.
The brand bought the 33-year-old’s allegiance in 2006 for a substantial £10 million in what is thought to be the most lucrative watch deal ever signed by an athlete. They have his services till 2016.
Always portraying a dignified and classy persona, Federer matches Rolex to a tee. They’re generally considered the best watches in world and Federer, despite not being the current world number one, is thought to be the best his sport has ever seen.