Sport Business

Rolex provides the ultimate tool in the pursuit of sporting perfection

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When it comes to sport, more often than not, victory comes down to timing. Striving to be quicker than anyone else takes accurate measurements and Rolex has been assisting in this pursuit for 87 years.

Originally helping Mercedes Gleitze cross the English Channel in 1927 by providing her with an Oyster wristwatch, Rolex’s role in sport has been associated with excellence across a number of different platforms.

The London-founded company now provides outstanding timing to golf–present at over 150 events–sailing, tennis and equestrian.

Nowhere else is their commitment to sport demonstrated better than their partnership with motorsport. The company’s most famous watch of all, The Daytona, was originally designed as a timing tool for endurance racing drivers.

Because of the watch’s incredible precision and reliability, it became an icon amongst watch fanatics and retains that status to this day.

Today their partnership with Formula 1 stands as a reminder of Rolex’s ability to measure time better than anyone else. The difference between winning and losing in motorsport’s premier platform comes down to thousandths of a second and Rolex has been trusted to retain the excellent standards required.

The unparalleled measurements of time go hand-in-hand with the firm sense of tradition that Rolex aim to promote through their classic designs, high standards and excellent service. In that sense, their 34-year association with tennis’s oldest tournament –The All England Championships at Wimbledon–synergises that message.

Rolex’s biggest influence though remains in golf where a genuine passion for the sport has inspired a 47-year partnership. Today Rolex support the biggest events in the game, including The Masters and the The Open Championship.

They have also supported some of the best athletes in the game. The likes of Tiger Woods, Adam Scott and Martin Kaymer put their trust in Rolex while legends Jack Nicklaus, Arnold Palmer and Gary Player have done so in the past.

Needless to say, Rolex’s longstanding support for athletic arts makes them much more than a sponsor, but a partner in the pursuit of sporting perfection.

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