Manchester United used a new commercial blueprint proving their serious earning potential to snare the likes of Radamel Falcao, Angel di Maria and Daley Blind this summer, according to the Daily Telegraph.
Without the luxury of Champions League football to offer United have beefed up their marketing strategy and sold their six new signings a vision of earning big money from commercial deals and shirt sales, incentives they believe will keep them in the race for the world's best players despite a slump on the pitch in recent times.
United think they have the proof any new signing will see the benefits of their huge global fanbase in their bank balance and now prepare a presentation to transfer targets, hoping it will seal the deal and ensure they never lose out on players Louis van Gaal identifies.
One United insider insisted that any top player is a realist and has to consider the bottom line financially when making moves in what's a very short career at the highest level, which means efforts from Red Devils chiefs to make their 30+ commercial deals work in their favour can only help in terms land star signings.
The Telegraph quote a United first-team player's agent as claiming: “A player will always sign for Manchester United, first and foremost, because it is Manchester United. But is the club’s commercial power part of the attraction? Absolutely.
“Players and their advisors know that, by playing for United, doors are thrown open for you when it comes to sponsorships and incentives such as boot deals.”
In search of the Galactico effect
United's £150m summer spend has earned comparisons with Real Madrid's effort to recruit a 'Galactico' every year over the last decade, and justifiably so.
Failure to qualify for the Champions League for a second successive season is simply not an option for United, which is how they've justified deals such as the British transfer record £59.7m move for Di Maria.
Those signings come with a caveat though, there is now absolutely no excuse for Van Gaal not to at the very least finish in the top four, if not mount a title challenge.
From United's new presentation to transfer targets its clear that this penchant for spending big is no flash in the pan, the Red Devils will try and sign any top player that becomes available if Van Gaal feels he can improve the team, to hell with the cost.
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