Kobe Bryant, describing how to react to having a poor shooting night, recently singled out Brooklyn Nets' Deron Williams as an example of what not to do - and whilst he may not have meant a personal attack on the perennial All-Star, Williams has this week responded as if that was the case.
First let's take a look at what the Los Angeles Lakers star had to say back in August for a Sports Illustrated feature:
"I would go 0-30 before I would go 0-9. 0-9 means you beat yourself, you psyched yourself out of the game, because Deron Williams can get more shots in the game. The only reason is because you've just now lost confidence in yourself."
You can see why Williams may take offense to such comments. Bryant was clearly trying to make a wider point regarding keeping faith in your shooting ability but in mentioning the Nets star he opened up a whole other can of worms.
And now, as reported by Devin Kharpertian of The Brooklyn Game, Williams has responded in kind:
"I'm a point guard. If I'm 0-for-f*****g-9, I'm not shooting 20 more shots."
"Not got to happen. I'm a point guard. I'm going to find somebody else. Kobe Bryant, that's what he's supposed to do. He's got that mentality. That works for him, I got my mentality it works for me."
Pretty diplomatic in the end from Deron Williams - minus the expletive at the beginning of course. But it is clear he didn't take too kindly to Kobe insinuating that he is the kind of player who can fall victim to being psyched out.
Kobe Bryant, as we all know, is not your average NBA player and the 16-time All-Star has build his career on being selfish - having a near-impeccable shooting record affords him that luxury.
Others are not so fortunate however and Deron Williams is right in that his role as a point guard is to add points if they are free-flowing and open, or assists if there is a better option available.
And, for anyone other than Kobe Bryant, going 0-9 is probably about that time when you start looking for your teammates.
Williams meanwhile may be one of the more frugal point guards out there and he clearly doesn't take too kindly to anyone else telling him how to play his game.
As for Kobe Bryant? Well at least we know going forward that he won't be diverging from his tried and tested technique of shoot, shoot and shoot. And with the current Lakers roster paling in comparison to some of its previous incarnations you can't really blame him.