Andy Murray unlikely to renew sponsorship deal with adidas

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Andy Murray is set to reject the chance to renew his sponsorship deal with adidas at the end of the current season, according to The Telegraph.

The British number one’s contract with the German-origin sportswear brand ends in December, which is a five-year deal worth close to £15million, and it is thought that his management would prefer to look for a smaller brand that could devote more time to promoting the 27-year-old.

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The two-time Grand Slam winner recently signed a £4.5m deal with Standard Life, in an agreement that will see him don the savings and investments business name on his shoulder, meaning American sportswear manufacturers Nike are unlikely to sign him, as they insist on holding complete advertising rights on their athlete’s kit.

Decision time

It is an issue that the world number 11 and his management company, 77, will be likely to resolve when he has finished his attempts to qualify for the ATP World Tour Finals, which he could be about to miss out on for the first time since 2007. Though he only has one month left to decide on whether to continue with the current agreement with adidas.

The Dunblane-born player is currently in Beijing, where he is competing in the China Open, and he advanced to the second round on Tuesday by coming back from a set down to beat Poland’s Jerzy Janowicz 6-7 (11-9), 6-4, 6-2 on Lotus Court.

The sixth seed will next face unseeded Argentine Pablo Cuevas on Thursday, and there is a chance that he could face US Open champion Marin Cilic in the quarter-finals and world number one Novak Djokovic in the semi-finals should he progress that far.

It will be the second meeting between the two players, and it has been over seven years since their last match in the first round of the US Open in 2007, which Murray won in three sets.

Success at last

Murray has endured a difficult final year of his contract with adidas, as his world ranking has fallen by seven positions since the start of the year, and he failed to reach a Grand Slam final in a calendar year for the first time since 2009.

But he finally managed to win his first singles title since winning Wimbledon last year at the Shenzhen Open last week, where he staved off five match points in the second set tie-break to come back and beat Spain’s Tommy Robredo 5-7, 7-6 (11-9), 6-1, and completed his 29th singles title victory.

Andy Murray

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