After such a brilliant year for Matchroom Promotions many may think that Eddie Hearn has reached the zenith of his success. However if 2014 has breached his expectations then 2015 could be beyond his wildest dreams.
With his burgeoning stable of boxers seemingly growing by the day allied to his ability to promote huge domestic fights, Eddie Hearn is the man with the Midas touch.
Since he moved to the boxing division of his father Barry Hearn’s company, Matchroom Sports, the popularity and success of British boxing has risen exponentially. Hearn is leading the renaissance and has put British boxing back on the map in a domestic and global sense.
Personally, Hearn is the reaping the financial benefits of boxing permeating the public consciousness. On the same token, the boxers promoted by Matchroom are enjoying an unprecedented amount of opportunities to win world titles.
Hearn currently has four of the ixs British world champions on his books; Carl Froch (WBA/IBF super middleweight), Kell Brook (IBF welterweight), Scott Quigg (WBA super bantamweight), Jamie McDonnell (WBA bantamweight) and he will be hoping to add at least a few more to his roster of champions next year.
For instance, at least three of the Smith brothers should get a world title shot next year, while James De Gale is the mandatory challenger for Carl Froch’s IBF title.
Aside from the world title successes of his fighters, Hearn has become synonymous with putting on money spinning fights cards which feature the best of British talent. In the forthcoming calendar year there are some huge domestic fights on the horizon which will satisfy the fans and satiate the boxer’s demands to win world titles and receive life changing pay checks.
The list of British rivalries that could be played it out next year trip off the tongue; Kell Brook vs Amir Khan, Carl Froch vs James De Gale, Scott Quigg vs Carl Frampton, Callum Smith vs George Groves. The list goes on. Although these are essentially domestic showdowns, they have global implications as world titles will be on the line.
Striking the balance
Eddie Hearn is striking the perfect balance between big domestic fights and world title success within his stable. He is clearly emboldened by the lavish commercial success of the Carl Froch vs George Groves sell out at Wembley Stadium. That was a warning shot to the rest of the boxing world, and if Hearn keeps doing business like that the best fighters in the world will be forced to fight in Britain.
The confidence and vigour shown by Hearn has led him to the bold move of making the Tony Bellew vs Nathan Cleverly rematch pay per view on Sky Sports Box Office. Putting a fight card headlined by a non world title bout on Sky Sports box office is unheard of.
The precedent being set by Hearn has led to a few eyebrows being raised. Yet when the fans take a cursory glance at the rest of the names which feature on the card, they will have no problems putting their hands in their pockets.
There is really is no magic formula, it a fairly simplistic business model. Market a bitter domestic rivalry which will permeate the public consciousness and supplement the card with young, hungry fighters such as Anthony Joshua, Callum Smith, Luke Campbell and Scott Quigg.
Another ingredient of his successful recipe is that Hearn has re-established strongholds in cities such as Liverpool, London, Manchester and Glasgow where boxing is part of the fabric. It is really isn’t rocket science: let the best British talent battle it out against each other and the fans will respond by coming out to support the fighters and putting their hands in the their pockets.
The fans are happy because we are being entertained by the big fights and the fighters love it because their careers are progressing and they are receiving big pay checks. If it is a simple strategy to conceive, then beauty lies in its execution.
The good times are back in British boxing but they are about to get even bigger and better next year.
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