Barcelona forward Pedro Rodriguez has become a shadow of the player he was just a few seasons ago.
There's no escaping that fact that the sharpness and intensity that made him the player he was has deserted him.
The goals have completely dried up as his minutes on the pitch begin to dwindle, his confidence shot to bits.
To that end Anthony Chapman of the Daily Express notes that Barcelona have slapped a £25 million price tag on the player - a sure indication that he is available.
Destination Premier League?
Potential suitors are rumoured to be from the Premier League with Arsenal, Liverpool and Manchester United all showing an interest.
Should any initial sounding out of the players availability turn into a firm offer to acquire Pedro's services, will a transfer represent decent business from the Catalans?
On current form you would have to say yes, however scratch the surface a little deeper and losing a player who will guarantee you 15-20 goals a season when on form doesn't necessarily make too much sense.
Barca's Galacticos the issue
Pedro's issue is that Barca's very own Galacticos - Messi, Neymar, Suarez - are absolutely going to be the front three of choice, injuries permitting.
Munir El-Haddadi's fearlessness of youth has seen him grab his own chance with both hands, and there are others waiting in the the wings, primed and ready for an assault on a permanent first-team residency. Pedro could find himself surplus to requirements.
His form of seasons past, particularly in 2010-11, is just that. In the past.
Lack of minutes = lack of goals
So where has it all gone wrong for the Canary Islander?
In 2011-12, a paltry return of just 13 goals gave an indication of what was to follow. Coming on the back of seasons of 22 and 23 goals respectively, such a low return was never going to be good enough but it should be borne in mind that his contributions to the side weren't as many or as often.
The form of Alexis Sanchez was certainly a factor in Pedro becoming more of a bit-part player than what he had previously become accustomed too e.g. being a certain starter.
Low on confidence
As we all know, confidence plays a huge part in a player's make-up and once Pedro's began to wane, it became an exercise in dragging himself up to the required level each and every week - an often tortuous mental journey when you're stuck on the substitutes bench at the end of a hard week of training.
Still just 27 years of age, Pedro should be in his prime as an attacking force and allowing himself to stagnate at a club where his best days are clearly behind him would suggest a lack of ambition.
Often the most difficult decisions bring the highest rewards, and Pedro's skill set is entirely suited to the Premier League.
Expect to see him given a new lease of life at an English ground near you soon.