Why is everyone talking about the pretender to the throne when the king is about to fight? At least that's the thoughts of Jose Aldo.
Despite a much anticipated rematch with Chad Mendes coming up at UFC 179 at the end of the month, everyone is talking about Conor McGregor will get his shot.
To Aldo, that is disrespectful to him and Mendes and he wants to stop hearing about McGregor and focus on the true number one contender.
The talk is 'disrespectful'
"I'm really focused on Chad Mendes right now and I do think it's a little bit disrespectful," Aldo told FOX Sports. "This fight hasn't even happened. There's nothing set yet. I do need to keep my feet on the ground and keep focused on Chad Mendes and not think of anyone else."
It's hard for the media, and as such, Aldo especially to ignore McGregor. He's put himself on the verge of super-stardom, both in his home country and the rest of the world.
"With fighters that are very outspoken and very loud like that, obviously you're going to hear about it," Aldo said. "I'm not out online looking for things or researching him in any way, but when people come up to me and say 'Hey, go beat up this guy' or whatever ... So the news does arrive; I do hear about it."
McGregor's dismantling of Dustin Poirier at UFC 178 saw him leap into the top five ranked fighters and Dana White has said that if Aldo wins at 179, it would be Aldo-McGregor for the title next year.
So with that in mind - the questions haven't just been asked about McGregor to Aldo but also about Aldo or Mendes to McGregor.
Truly easy or just more hype talk?
"I believe I will dismantle both of them," McGregor said at the UFC 178 post-fight press conference. "Chad is a 5-foot-6, overblown — he should be a 125er, but he's gone past that limit now. Now he's just a little small bodybuilder stuck in the 145-pound division, and he gets tired quick. He's 5-foot-6 with a 65-inch reach. I have an eight-inch reach advantage on him. I tower over him. I would maul Chad.
"Jose is in this situation where he has got to a stage where he's happy with his level. I feel he's in that pattern of deterioration. Again, another easy win."
He'll be cageside at UFC 179 to watch the two get it on and he'll be the one the cameras will pan to once the winner is announced.
The man that wears the 'Dethrone' brand will get his chance to do just that and sit atop the UFC kingdom.
For now though, "He's not in this competition and it makes no difference." And that's that for Aldo.