NBA signs sponsorship deal in China

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NBA Commissioner Adam Silver announced that a multi-year partnership between NBA and Anta has been signed on Monday (13th October), making the Chinese sports products giant an official partner and an official merchandiser of the NBA - Anta, currently one of the major sponsors for Chinese sports teams including basketball, expects the co-operation with the NBA can help it to become the biggest brand name in basketball products in China within two years.


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