NFL owners last week voted that teams who want to host future Super Bowls at their stadiums will have to commit to being a ‘home’ team in London within five years of hosting ‘the greatest show on turf’.
The NFL already hosts three games a season at the home of English football, with this year's home teams Oakland, Atlanta and Jacksonville hosting Miami, Detroit and Dallas respectively.
This is a further commitment that host cities have to insist in to host one of the worlds most prolific sporting events. At the moment the NFL demands host stadiums agree to let the league have 100% of revenues from ticket sales, cost free use of 35,000 parking spaces and getting team hotels to televise the NFL network in the year leading up to the big game.
However future teams who sacrifice one of their home games and will be paid an additional $1 million dollars on top of the lost revenues that they currently incur.
This incentive opens up the possibility for new franchises that have yet to give up homes games to do so, rather than hope they get picked as an away team which has been the case so far for the International Series games held at Wembley Stadium. This has been the case for well supported franchises with New England Patriots twice being the away team along with Denver, Chicago and Pittsburgh all playing as the away team without giving up a home game.
NFL in London
The benefits of international exposure is evident with the Jacksonville Jaguars creating a large UK fan base by playing at Wembley for a second occasion this year.
However this commitment has led to the belief that the Jags could soon be completely based in London due to its struggle to establish a following back home in the USA. This London franchise could become reality in 2018 with Wembley’s owners opening the idea for the England Football team to play home games around he country in order to accommodate an NFL team in England’s capital city.
This latest move once again reinforces the NFL’s belief that a London franchise is the future of the game.
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