Major League Soccer and U.S Soccer have come to an agreement with IMG Media that will see the sports and entertainment giants market and distribute global media rights for the two soccer organisations for the next eight years.
The partnership will see IGM market the rights across all platforms, ranging from live TV to even gaming. They include Major League Soccer games, as well as Mens and Women's National Team matches that are played in the United States.
Success and Growth
Gary Stevenson, President and Managing Director of MLS Business Ventures, spoke about the agreement, which could be set to hand the league and US Soccer a massive boost in terms of its global audience.
"As Major League Soccer approaches its 20th season, the worldwide interest in the league is at an all-time high and growing dramatically,” Stevenson said.
Ioris Francini, President of IMG Events and Media echoed these statements, declaring football in the US to be on an "upward curve" thanks to the success of Jurgen Klinsmann's National Team at the World Cup in Brazil and the continuing expansion of MLS.
MLS is set for an influx of world-renowned players at the start of the 2015 season. Former Real Madrid star Kaka is Orlando City's first ever designated player, while New York City FC currently have two Champions League winning calibre players on their roster in David Villa from Atletico Madrid and Chelsea legend Frank Lampard.
When Atlanta joins in 2017 it will take the number of teams in the league to 22, a far cry from the 10 sides that originally entered the league in 1996. MLS has grown rapidly in that short period of time, and the league bosses are determined to make MLS one of the most watched leagues in world football within the next decade.
This new partnership with IGM will go along way to reaching that dream.