Over the years, WWE has put an a spectacular array of Hell in a Cell matches, giving us moments like The Undertaker launching Mick Foley off of the cell 16 years ago.
The PG rating the industry now has however meant that the level of violence has been toned down and the inclusion of blood has been ruled out entirely.
This in turn means that for extreme pay-per-view events like Hell in a Cell, WWE Superstars are very limited in what they are able to do to emphasise the brutality of a match inside a steel cell.
Despite this however, members of the WWE Universe can look forward to Dean Ambrose's encounter with Seth Rollins on Sunday night even more, as the former has said he has plans for something new for this infamous type of match.
Hell in a Cell, which takes place at the American Airlines Center in Dallas, Texas, on October 26th doubtlessly has a lot to live up to if it is to compare with the previous events of its kind which have wowed fans in the past in WWE.
Speaking with Xfinity, Ambrose explained that there is no way he will repeat something which has been done before as he plans to put his own stamp on the legendary match.
He said: "You want to do something that's never been done before. I hate a formula. I hate stepping in the footsteps of those that came before me."
As for his opponent, Seth Rollins, Ambrose has said he has the same mentality heading into the match. "It'll be my first time and Seth Rollins' first time. I'm not afraid to take a risk. And Seth Rollins isn't afraid to take a risk...I'm looking to raise the bar a little bit."
Whether you are a Dean Ambrose supporter or not, we are sure to see an incredible match up between these two ex-The Shield members and as far as Ambrose is concerned, the PG rating WWE has won't limit him in any way.
With there having already been 28 Hell in a Cell matches during the history of WWE, the fact Ambrose has said he is 'determined to do something nobody has ever seen before' means we are sure to be in for an unforgettable experience on Sunday night.