WWE has money problems. It's as simple as that. There is no hiding it and no running away from it. Never has this been more evident than today when it was revealed that the wrestling company is still 269,000 short of their desired number of subscribers of the ailing WWE Network, according to reports.
Like always, when a business runs into problems quick fire decisions have to be made to save the product, and Vince McMahon has made the latest of his quick fire decisions.
Huge WWE Network decision
No that doesn't mean that he's fired somebody. For once, WWE employees are safe. It's you that he's targeting. The WWE Universe. And McMahon has a plan. He is determined to make the WWE Network as easy to sign up to as possible, so much so that he's taking away the six-month commitment and making the whole of November free for new subscribers.
"To capitalize on the substantial opportunity created by WWE Network, it's time to remove all the barriers to those that want WWE," Vince McMahon explained in a statement on Thursday. "We are excited to introduce a new simplified price plan at $9.99 per month, and like Netflix with no commitment/cancel anytime."
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Confident in the product
It's a brave decision by Vince McMahon and you could argue that by reducing the commitment that WWE fans have to make to the product, it then somehow devalues the product.
Like this instance of giving WWE Network away for free in November, it feels like it's almost not worth paying money for. It will be interesting to see how successful McMahon's ploy is, but in the meantime, he's sticking by his decision 100 per cent.
"This [the decision] reflects our belief in the broad appeal of WWE Network content. Additionally, we continue to develop the international platform for WWE Network and plan to make the network available in the U.K. on an OTT basis in November," added McMahon.
"WWE Network continues to be the single greatest opportunity to transform WWE's business model and we remain optimistic about our potential to drive long-term growth."
Tip of the iceberg
WWE's problems this year have been far reaching. First off, former WWE superstar CM Punk left the company in acrimonious circumstances after falling out with Vince McMahon in January.
Then McMahon came up with the idea of the WWE Network, which has been so bad that the company was forced to cut $20 million from its 2014 budget, while they fired wrestlers left, right and center.
One of those fired wrestlers was Alberto Del Rio, but WWE cut their loses with him after the superstar slapped a WWE employee, who it turned out had allegedly been racially abusing Del Rio.
Yes, pretty crazy stuff. As we can see the ailing WWE Network is not the only big problem for WWE this year, and it won't be the last.
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