Hull City defender Andrew Robertson has been identified by Manchester United & Arsenal as a priority transfer target, with Tigers boss Steve Bruce now facing a huge fight to stop the promising full-back continuing his rise to the top by completing a £12 million January move.
Robertson has emerged from relative obscurity to become one of Hull's most consistent performers this season, with just eight Premier League starts enough to make Hull's £2.85million investment in the 20-year-old look like an absolute steal.
Bruce may have unearthed Scottish football's best kept secrets during the summer, but has admitted that he's already received transfer enquiries for the right-back and may be powerless to stop him moving on if Hull receive a sizeable offer when the transfer window opens.
Bruce has been here before
In an interview with the Sunday People this weekend Bruce was asked about Robertson's rising stock, hot on the heels of his first Scotland goal in the marquee friendly against England at Celtic Park.
He admitted that there's a feeling of inevitability about a future transfer if the youngster keeps improving at his current rapid rate, conceding: "There has already been one or two with phone calls asking 'to keep me informed'. That's always the first stage."
International recognition was the first step
"I had it with Palacios when I was at Wigan and then Valencia when he went off to Man Utd. And if this kid keeps performing the way he is then it might become inevitable.
"I spoke to Gordon about him in the summer. He threw him in against Nigeria for his first cap. He took to it like a duck to water, and he has done exactly the same when offered the challenge with us."
Would United or Arsenal be the right move?
If a formal offer arrives when the transfer window opens it would be difficult for Robertson to pass up a massive opportunity, but at this stage of his career staying at Hull to play regularly may just be the right move.
Arsenal for example have plenty of options at right-back, at least when summer signing Mathieu Debuchy is back fit and firing.
Man United meanwhile definitely need a player in that position to provide Rafael or at a push Antonio Valencia with competition for his place, so their interest in any full-back delivering the goods in the Premier League should come as no surprise.
Further injuries may force either Arsene Wenger or Louis van Gaal to make their interest in Robertson concrete, but for now it's a case of watch this space as one of the surprise packages of the season continues to take big strides towards the very highest level.