Matt Ritchie has been one of the Championship's stand-out performers so far this season, helping Bournemouth rise to the top of the Championship table, level on points with Derby County.
Ritchie has made a huge impact since joining the Cherries in January 2013, helping them achieve promotion in the 2012/13 season, before finishing in a comfortable 10th position in the Championship last term.
The 25-year-old has netted four goals this season, whilst leading the Championship assist table with 10, three more than any other player in the league and second to only Cesc Fabregas throughout England's top four divisions.
And the winger has been the target of major discussion, linking him with a move to the Premier League as a result of his form.
West Bromwich Albion are the team who have reportedly been linked with landing the former Swindon man's signature.