Manchester City set for incredible sponsorship deal

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Football News

Manchester City are on the verge of sealing a new sponsorship deal that will see them earn £80million-a-year, reports The Mirror.

Etihad airlines are just four years into a ten-year deal worth £400million with the Citizens but opened talks about renegotiating the deal earlier this year.

The deal currently sees Manchester City take home £40million-a-season, but the sponsorship package also includes naming rights for their training kit, naming rights of the stadium, shirt sponsorship and name rights for their new training complex.

Financial strain

When taking into account the £2million Manchester City pay the council for the right to rebrand the City of Manchester Stadium, the deal works out considerably worse than that of their Premier League rivals.

The financial strain took its toll last summer when Uefa came down hard on the club for falling foul of financial fair play regulations. Manchester City were fined £49million – two thirds of which was suspended – and saw their Champions League squad reduced from 25 to 21.

Dwarfs the record

Under these new terms, Manchester City will be back in business and will find it much easier to complete with Manchester United and Chelsea in the transfer window.

Manchester United are the current holders of the world's biggest shirt sponsorship deal with Chevrolet, which earns the Red Devils £47million-a-year. Manchester City's new arrangement will dwarf that in comparison.

However, Manchester United have a separate sponsor for their training kit as well as 30 other global partners. They will also welcome the biggest manufacturing deal when Adidas's ten-year deal starts next season.

Is this the start of another spending spree at Manchester City and will they be able to outspend United once again? Give us your views in the comments box below!

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