Internet pranksters targeted Manchester United's iconic Old Trafford stadium by labelling the ground the 'Theatre of Shite' on Google Maps.
The online search engine is now investigating how the derogatory slur was pinned to the 75,731-seater home of the Premier League giants, which represents the latest in a growing number of unsavoury incidents occurring on the world wide web.
Social media trolling and professional football seems to go hand in hand in the modern day, but that hasn't prevented Google from trying to identify the culprit(s) responsible for the most recent act of light-hearted opportunism.
"We are aware of the issue and working as quickly as possible to fix it," confirmed a spokesman for the American multinational corporation, as quoted by the Manchester Evening News.
The web giant - who specialise in Internet-related services and products - believe the error could have stemmed from its MatchMaker tool, which relies on edits by users across the world to keep the Google map up-to-date.
With anyone capable of editing the map it's a system that has proved increasingly difficult to moderate, which is perhaps why there has been a significant increase in the number of cases that have come to light.
Last month, Tottenham Hotspur's White Hart Lane stadium was rebranded a "Shite Hole" on Google Maps ahead of the infamous north London derby clash with local rivals Arsenal.
Naturally, Gunners fans found that absolutely hilarious, so don't be surprised if it's a Manchester City supporter responsible for this latest prank regarding the Theatre of Dreams.
Or perhaps an angry Liverpool follower looking to avenge last weekend's disappointing 2-1 defeat against Louis van Gaal's side at Anfield?
Whoever the perpetrator it's provided plenty of laughs in the GiveMeSport office, and another reason to reuse the Google Map function built into our top of the range content management system. Thanks guys!
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