Over the past few decades Nike have managed to create a stable of talent more imposing and imperious than any of their rivals.
Sure, Adidas have David Beckham and Lionel Messi, but Nike have Cristiano Ronaldo, Roger Federer and LeBron James. Not bad going.
With such supreme talent to call upon Nike are always able to create engaging commercials showcasing their roster and products. Here is a selection of some of their best efforts...
Nike Football: Winner Stays
A World Cup summer is always a peak of cool commercials and last year Nike were able to produce arguably their best yet in the lead up to the tournament in Brazil.
Featuring Cristiano Ronaldo and Neymar, the two Nike poster boys of the 2014 competition, it created a great sense of anticipation for what was a memorable World Cup…
….even if two Adidas sponsored teams made it to the final.
Roger Federer in “Fly Swatter”
A humorous, light-hearted commercial with Roger Federer, renowned for such elegance and grace on a tennis court, struggles with a more mundane task of trying to swat a fly. Unlikely, surely?
Ultimately, it isn’t the requisite skill or even the presence of Federer that eventually wins out but the shoe – suggesting that even the imperious Swiss is beatable.
Andres Iniesta: My Ground
This commercial captures Andres Iniesta reflecting on his progression from the early stages of his football career and how these memories still hold great significance.
Professional footballers often comment on the importance of remembering their roots and never forgetting where their careers had started.
Iniesta was able to learn the basic craft of maintaining possession and keeping hold of the ball from a young age. He continues to use these skills effectively to this day and is regarded as one of best players in the world.
Make every yard count
This Nike commercial supported by the strapline, gives this advert so many different meanings.
It details the importance of turning every available yard into an opportunity. The lack of space, isn’t a problem for the young Indian cricketer, it’s an opportunity to run faster, to jump higher and stand taller.
Earl and Tiger
A poignant message from Tiger Woods’ late father Earl asking his son whether he had learned anything from his mistakes on his return to golf in 2010.
The voice over - father son interaction - was an excellent and gripping way of engaging the audience. After all, sport is about learning from your mistakes and Earl is quick to question his son about whether he had done so.
The message is simple; sports stars shouldn’t be granted special dispensation for such actions and should remain firmly within the realms of society.
Michael Jordan: Let your game speak
The final commercial to look at is a poignant message from Michael Jordan expressing how letting your sporting talent do the talking can be more than enough.
Despite all odds being stacked against him, Jordan was almost able to singlehandedly change the face of basketball.
The iconic image of his son following in his father’s footsteps shows how this change has been passed down through the generations, to leave the sport in a better place today than it has ever been.
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