Manchester United players have been ordered by the club to drive Chevrolets when travelling to training to make sure their shirt sponsors are appeased.
The American car giant pays £47million-a-season to have its garish logo blazoned across the abdomens of Manchester United's first team.
For their money they are certain to gain plenty of exposure, but have been left concerned that stars are not taking advantage of the free cars gifted to them at the start of the sponsorship deal.
Earning, in some cases, hundreds of thousands of pounds a week, a free car is the equivalent of a normal human getting a leaflet through the door. Usually, you just throw it away.
But now Manchester United officials have been in touch, ordering the players to make use of the 15 shiny, mostly plastic, cars that arrived at Carrington a year ago.
A source is quoted in The Mirror as saying: "It was pretty embarrassing when they motor firm had handed over all these free cars and no one wanted to drive them.
"Now the lads have been asked to take them for a spin every now and again so they get pictured behind the wheel of a Chevy.
"They might not be Porsches but they are lovely cards and the average United fan would kill for a free motor.
"So far stars such as David De Gea, Jonny Evans, Juan Mata and Antonio Valencia have been spotted driving the cars to the training ground."
What is this?
This is the kind of story that has been leaked purely to get Chevrolet exposure in the British media.
Clicking on the above report will give you access to some well-timed shots of each of the Manchester United players mentioned driving the cars.
But the motive behind such a PR stunt is baffling mainly because, earlier this year, Chevrolet announced that they would be pulling all new car sales out of Europe.
By January 1 2016, no one in the EU will be able to buy one and current owners will find it extra hard to replace parts on their rusting motors.
That means you can say goodbye to the much maligned Chevrolet Matiz, the Lacetti–made famous by Top Gear–and the once-classic Corvette. Quick, buy them before they become classics!
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