Former Liverpool striker Stan Collymore has questioned the big-money fee paid by Manchester City for the services of Raheem Sterling.
The England international's move to the Etihad Stadium was confirmed on Tuesday, bringing an end to his spell with the Reds that started with much promise but ended with accusations and criticism.
After turning down a new deal at Anfield, the winger and his agent caused a stir with some very public comments regarding the offer, leading to a backlash from supporters.
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Collymore, now a well-respected pundit on TV and radio, certainly believes the club have come out on top rather than player, describing the transfer as a 'fantastic deal' for Liverpool in his Boyle Sports column.
"From a Liverpool perspective, they've got a fantastic deal out of the Raheem Sterling situation," he wrote.
"£50million for a player that was very poor in the last three months of last season. Still largely unproven, he has only helped his club into the Champions League once. He scored four goals which 'won' games for LFC last season. They came against Bournemouth, Burnley, Newcastle and Spurs.
Not worth £50m
"Taking into account that only Spurs were rivals in the league table, winning goals against the others a £50m player does not you make!"
Collymore continued his analysis of the move by suggesting that Sterling will be under serious pressure to perform for Manuel Pellegrini's side alongside some household names in world football.
He also questioned whether the 20-year-old will have the same appeal with supporters, suggesting his reputation is in tatters with football fans in general following the drawn-out contract saga on Merseyside.
"After having such a poor finish to last season, it will be interesting to see if Sterling can switch form on and off like a tap. He's going to be under immense pressure at Man City," he added.
"For Manchester City as a global brand, Yaya Toure, David Silva and Sergio Aguero already have this covered.
"I don't think that £50million is going to be helped massively with shirt sales and merchandise because Sterling has got a toxic reputation right now."
Life goes on without Sterling for Liverpool, who began their tour of the Far East with a 4-0 victory over the True Thai All Stars in Bangkok.
Brendan Rodgers has stated that there was no issue between himself and the player before the move was confirmed earlier in the tour, and Liverpool wished the player well on their official website late on Tuesday evening.
It's now up to Sterling to see if he can meet the expectation and prove the critics - including Collymore - wrong.