According to reports, John Cena has been told to be smarter and evolve himself when using social media by the WWE.
The current United States Champion is one of the most popular athletes on several social media platforms. He has over seven million Twitter followers and over one million Instagram followers.
Yet according to WhatCulture, the WWE feels Cena isn't using this fan base to its full potential.
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The 38-year-old responded to the request for change with this tweet.
With the fact Cena is open to turning his Twitter into a comedy account, it is obvious he doesn't care what he posts and whether it engages fans or not.
After this request for something less abstract, Cena posted this picture to his Instagram account.
I wonder what these Oreos mean, perhaps a stipulation for his next match? Quite frankly, it doesn't mean anything, yet these kind of posts isn't what the WWE wants on one of their top superstars accounts.
However, he clearly states on his Instagram tagline: "Welcome to my Instagram. These images will be posted without an explanation, for your interpretation. Enjoy." The WWE shouldn't govern what goes out on their WWE superstars' social media accounts
To be honest, I don't think the WWE should be thinking about the engagement between WWE superstars and the WWE universe online at, those fans are part of the business already and are likely to watch WWE programming no matter what.
Instead, they should be thinking about how to draw more people in to watch the programming and subscribe to the WWE Network.
If Cena has his next Instagram post liked 100,000 times, it isn't really going to affect the amount of money the WWE brings in from network subscribers now is it? You can't link up the two and say social media is the answer to the network subscription problem.
WWE should be more focused on improving those numbers, rather than on what their superstars put on their social media accounts.
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