Ever since racist comments attributed to Hulk Hogan emerged into the public sphere last Friday, the WWE have been making moves to distance themselves from the Hall of Famer.
From removing all references to him on their official website, to publicly condemning the quotes via social media, the WWE hierarchy have attempted to scrub Hogan's name from their history.
With the company having already lost north of $50 million amidst the racism storm, they stepped things up at the arena hosting last night's Monday Night Raw - taking direct action at the Oklahoma City event.
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According to NoDq.com, the WWE had security confiscate all Hulk Hogan related signs from fans at the Chesapeake Energy Arena.
It is unclear that this stage whether the signs were supportive or critical of Hogan but, with Hulkamania signs often a common site on RAW broadcasts, it is clear the WWE are taking no chances.
The WWE has made similar moves to control their crowds in the past, taking CM Punk paraphernalia at events and even muting certain chants the WWE hierarchy deem unacceptable (or damaging).
So, with the Hulk Hogan controversy currently dominating the headlines both inside and out the WWE Universe, it should come as little surprise that the powers that be are in full damage control mode at this stage.
Hogan may have been a long-standing member of the WWE, and an ambassador for the brand, but the WWE has had no choice but to cut all ties with the veteran after learning of his racist remarks.
The comments themselves date from 2008 and see Hogan using the 'N-word' and stating "I am a racist to a point" during a rant his then girlfriend about his daughter's black boyfriend.
Hulk Hogan has since issued an apology trying to explain the situation:
"It was unacceptable for me to have used that offensive language. There is no excuse for it, and I apologize for having done it."
The apology though is unlikely to help him recover his reputation and, in blocking any reference to him at official events, the WWE are clearly done with the now former Superstar no matter how much he attempts to backtrack.
WWE fans: Have the WWE reacted to the Hulk Hogan controversy in the right way? Have your say in the comments below...