Adidas make $200 million bid for Houston Rockets' James Harden

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Adidas have made a $200 million bid to sign Houston Rockets’ James Harden from Nike, according to reports.

The shooting guard's recent deal with Nike has expired and the company has till the end of next week to offer him a new contract if they want to keep him on their books.

According to ESPN’s Darren Rovell, Adidas have offered the three-time NBA All-Star a 13 year deal worth $200 million to keep him away from their rivals in the sports apparel business.


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$200 million? That’s half of what Adidas paid to the NBA to be their uniform sponsor!

If the deal is completed, Harden could make more money with his new sponsor over the next few years than with the Rockets. Harden’s contract extension that he signed in 2012 is only worth $80 million. That expires at the end of the 2017-18 season.

Adidas will make Harden and his beard the face of their basketball shoe products over the next couple of years if he signs.

Whilst Adidas have struggled to sign the big names in the NBA in the past, Nike has had players such as Michael Jordan, LeBron James and Kevin Durant signed for their shoes.

ESPN’s Darren Rovell said: “Despite having the NBA (jersey and apparel) deal, Adidas has slipped in recent years due to a lack of individual basketball stars. In 2012, the company signed a massive 14-year deal with Derrick Rose, only to see him miss plenty of action because of knee injuries.

“Its other star is Damian Lillard, whose Portland Trail Blazers aren’t really showing much promise. Endorser John Wall shows plenty of flash, but his first signature Adidas line fell relatively flat this year.”

Signing the three-time NBA All-Star would give Adidas that much needed boost to try and compete with Nike and their big name basketball stars. Well recognised for his on-the-court MVP standard and his beard, he would be a big scoop for the company.

Rovell also says Nike may match the deal as they don’t want to lose another big star like they did with Stephen Curry to Under Armour. Either way, Harden’s next pay-day looks like it’s just around the corner!

James Harden
Houston Rockets
Southwest Division
Western Conference

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