Former WWE employee Jonathan Coachman has hinted over Twitter that he will bringing ESPN and SportsCenter to SummerSlam this weekend.
Coachman, who went by the nickname "The Coach" during his run in WWE, was a former RAW General Manager, commentator and part-time wrestler. He left the company in 2008 to pursue a career at ESPN, where he is now the anchor of SportsCenter.
However, since leaving WWE, Coachman has been an advocate for bringing ESPN into covering more professional wrestling events and news stories, in spite of the fact WWE is a predetermined entertainment program rather than a genuine sport.
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Coachman gave the first indications of SportsCenter covering SummerSlam on Twitter, when he stated that he will be in Brooklyn on August 23rd, the night of the PPV. He would then respond to some direct tweets from fans excited by this announcement:
ESPN's Public Relations team then confirmed these rumors outright, saying that Coachman will be there to cover the event for SportsCenter, the first time a WWE event has been covered by the show.
This is a big stride in forging a relationship between WWE and ESPN that many would have considered unthinkable in the past. Whilst ESPN has covered the company before in some capacity, such as interviewing wrestlers and the E:60 documentary Behind the Curtain earlier this year, coverage of an actual event is a whole other level.
It is unknown whether Coachman will appear on WWE television at all, but it would likely be assumed that due to the importance of ESPN's presence and his history with the company, WWE would be pushing for him to be featured in some capacity. It will probably be ESPN that has the final say in whether this takes place.
Either way, this is an important step in building an affiliation between WWE and ESPN, and it will be great to see the Coach back in close proximity of a wrestling event once more. He was an enduring character as the arrogant stooge to the likes of Eric Bischoff and Vince McMahon, as well as a fair hand in the ring when required.