Andy Carroll was a target for Sevilla but the transfer deal has fallen through, according to Dominic King of the Daily Mail.
The Hammers striker, who has been recovering from an ankle injury, has not played since February and struggled since joining the Hammers from Liverpool two years ago.
Slaven Bilic was willing to let the ex-Newcastle striker leave for Spain due to his interest in Juventus' Simone Zaza, but the Old Lady pulled the plug on the deal prompting the Spaniards to sign Fernando Llorente instead.
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The news will come as a blow to Carroll whose future at the club now hangs in the balance with Bilic concerned over his injury record.
West Ham are desperate to land a forward this window and have been frustrated in their attempts to do so thus far, with chief target Raul Jiminez opting to join Atletico Madrid from Benfica.
The Hammers have been regularly linked with moves for Tottenham Hotspur's Emmanuel Adebayor and Manchester United's Javier Hernandez, but both are unlikely to leave unless their managers can strengthen in their positions.
King's report goes on to say that Carroll would have had the option to make the move to Spain permanent had he been able to feature in over 60 per-cent of the club's games this season.
However Sevilla have instead signed Llorente on a free transfer, who will now serve as a replacement for Carlos Bacca who joined the AC Milan rebuilding project in July.
West Ham are also chasing former goalkeeper Rob Green to replace the departed Jussi Jaaskelainen and serve as competition for current number one Adrian.
However QPR are holding out for more money and, as demonstrated with their handling of the Charlie Austin situation, are more than happy to sit and wait for the right offer.
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