Television deal helps emerging forces in the Premier League

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We are only on match day four in the Premier League this season. It's early days and plenty of points are still available before the end of May, but already the so-called big clubs, apart from Manchester City, have tasted defeats after strengthening their squad with big-money signings.

Chelsea lost at home to Crystal Palace, Manchester United lost to Swansea while Liverpool and Arsenal were soundly beaten by West Ham.

The new emerging forces this season are West Ham, Swansea, Crystal Palace and Leicester City it would seem. But how have they made the jump?


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The rise of these clubs are helped by the television prize money that enable them to spend in the transfer market.

Last season every Premier League club received an equal share of the new deal, surmounting to £54.1m each. League positions at the end of the season and the amount of time the club will be shown live on UK television would also determine the final prize money.

Swansea for instance, had been rewarded £16.1m for coming 8th in the league and £10.2m for their live games on TV. With the additional of £54.1m, it made a total of £80.5m revenue from television alone.

But it is not the only reason for the recent success. Each of the four teams mentioned have seen their managers play a big part in the results that we have seen so far.

West Ham

West Ham installed their former player Slaven Bilic as their new manager to replace Sam Allardyce. Under Bilic’s guidance, West Ham has already beaten Arsenal 0-2 and Liverpool 0-3, both away from home.

Although they lost two home games to Leicester and Bournemouth, the Hammers have made significant signings such as Alex Song from Barcelona and Victor Moses who comes on loan from Chelsea. This improvement could help them enter the top 10 this season.

Crystal Palace

Palace currently stands at number two spot in the Premier League table. They have won three games and that includes beating Chelsea 1-2 at Stamford Bridge.

Alan Pardew has successfully reunited himself with Yohan Cabaye from PSG with a club’s record of £12m, whilst also buying and Connor Wickham from Sunderland for £8m.

A Europa League spot would be a realistic achievement this season for The Eagles.

Leicester City

Leicester are still unbeaten this season. With two wins and two draws, many believe that they have not met a worthy opponent just yet.

They’ve beaten Sunderland and West Ham. Robert Huth and Yohan Benolouane have been bought to organize new boss Claudio Ranieri's defence, while Shinji Okazaki should bring pace and threat in the offence.

Ranieri will hope to maintain the bright start and stay in the top 10 until the end of this season.


Like Leicester City, Swansea remains unbeaten so far this season. They surprised everyone with a 2-2 draw against Chelsea at Stamford Bridge and they have beaten Manchester United 2-1 – the third time in a row they've defeated the Red Devils.

Gary Monk may only be 36 but he has done a splendid job at the Liberty by instilling discipline and a no-excuse culture in his players. Monk took Swansea to eighth place last season and they appear capable of at least equalling that position.

The television deal made the Premier League more exciting than it was before. Smaller clubs would not sell their players to bigger clubs now because they have money to keep them and buy other talents.

We could see this with Everton who managed to resist Chelsea’s offer on John Stones and West Brom also did the same as Tottenham tried to sign Saido Berahino.

Jose Mourinho predicted before the start of the season that things have changed in the Premier League. There will be surprise results every week as the new emerging forces are here to stay and will keep on trying to change the balance of power in the Premier League.

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