Boxing has seen many crazy press conferences and promo stunts, but today's UK press conference between Wladimir Klitschko and Tyson Fury has to be right up there with weirdest and one of the most entertaining.
As the holder of four world title belts waited for his British opponent, along with the assembled press, nobody could have imagined what was to come.
Out of the blue, Fury appeared dressed as Batman before finally taking his seat after he completed a lap of the room.
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But Batman's job wasn't finished as the Joker appeared and the two rolled around on the floor for a minute or two, before Batman stood as the winner and continued to tell a bewildered Klitschko that he was next.
There was more theatrics from Fury when the press conference finally got underway as he stood and continued to assault Klitschko verbally.
Heated press conference
He told Sky Sports and everyone at the conference that he was as confident of victory as he was "of waking in the morning" before asking the engrossed media: "Is there anyone who doesn't think I'm going to send Wlad into retirement?" He banged the table when there was no reply.
When Klitschko finally got his chance to speak, he seemed to be unruffled by the Mancunian's antics and said he had a great career ahead of him as a "clown."
It was a remark that Fury took personally as he ripped off his three-piece suit jacket and wanted to fight the 39-year-old then and there.
As a fired-up Fury was restrained, the unfazed world champion continued to advise him that he needed to see a doctor and hire a therapist.
Amazingly the head-to-head between the two went off without an incident. Everyone in the sport will be left to wonder if Fury's childish behavior has promoted the fight more, or just left him looking like a "clown."
The heavyweight world title fight between the two takes place at the Espirt Arena, Dusseldorf, Germany on October 24.