It is no secret that WWE are currently going through something of a ratings slump, this is usually expected this time of year given that their two major events are now in WWE's rear view mirror.
That being said, Vince McMahon is said to be unhappy about it and now he is ready to shake things up in WWE in the hope that viewing figures will increase.
IS SETH ROLLINS THE PROBLEM?
The WWE World Heavyweight Champion has reigned his division for almost seven months, but his latest promos have become stale and repetitive. There is no doubt that Rollins is an exciting in-ring performer and has a talent for promos like no other in WWE currently, but the problem isn't how he's saying it, it's what he's saying.
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The on-going saga with him and Kane has to come to an end at Hell in a Cell, but now the predictability of that match has been dealt a blow with rumours that either Kane or Sheamus could be set to take the title away from the former Shield member.
Sheamus would be the most likely candidate, he could then go on to align himself with The Authority and in turn it could lead to Rollins vs Triple H down the line. Perhaps earlier than WrestleMania now that Triple H vs The Rock seems to still be on the table.
WOULD THIS HELP?
Whilst it's understandable that McMahon would go straight for the head of the snake in a way to shake up the current programme, it isn't just Rollins that is the problem.
Repetitive matches, stale storytelling and predictable match outcomes have been WWE's issue for a while and turning Rollins face won't fix this.
The Divas Revolution was a complete failure and the current Bray Wyatt vs Roman Reigns feud seems like it has luckily been thrown together in time for Hell in a Cell, where it is unlikely their issues will be resolved which means a Survivor Series match between the two teams will have to happen.
If WWE took away the predictability and took the lead from NXT when it comes to the calibre of the matches and how personal some of the feuds become then they may have a chance, but at least Vince is trying something, it remains to be seen as to what kind of effect it will have.