WWE is forever advertising to its fans the ability to see their 'favorite WWE Superstars' throughout the vast number of live events they have scheduled during the year.
When these 'favorite WWE superstars' are seen so rarely on the company's weekly programmes, however, it becomes more difficult for the younger members of the WWE Universe, in particular, to continue to support them.
Instead of giving a deserved push to a wide range of the talent on the roster, those in charge at WWE continue to focus on a select few, which has become entirely tedious and repetitive of late.
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WWE's reluctance to give their mid-card names a push has become even more apparent since the face of the company, John Cena, took his two-month sabbatical after Night of Champions.
There is no question that, whether you are a fan of Cena or not, his absence has left a huge void to fill at the company, with his name often being the topic of conversation despite him taking time off.
Now more than ever it seems, WWE must shake-up the way they promote the talent it has available, especially as Cena's return has been pushed back.
This news will not be welcomed by WWE's management team as their leading man is no longer being advertised for the WWE live event in Inglewood, California, on December 19th.
Instead, the 15-time WWE World Heavyweight Champion is being advertised for an event taking place on December 29th in Providence, Rhode Island.
That date seems a very long way off for the company, who have certainly felt the pressure following injuries to Seth Rollins, Randy Orton and Cesaro, to add to the misery during Cena's time off.
If anything, this state which WWE have found themselves in should mean better things for the likes of Dolph Ziggler, Alberto Del Rio and Ryback, as they have little stopping them from stepping into the main spotlight.
It is entirely down to WWE therefore, as to how and when these talented superstars receive a push either via a memorable match or genuinely interesting storyline, or both, in order to boost their popularity.
If, on the other hand, the company is looking to continue to produce average matches with forgettable storylines week in, week out, until the likes of Cena and Rollins return, they must realise WWE's success does not depend on so few names.
This is the kind of move which will anger fans, who ultimately, WWE is nothing without.
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