A year after the Pepsi Halftime Show for Super Bowl 49 was hosted by Katy Perry, it has been announced that British rock band Coldplay will be headlining the show in Santa Clara, California.
According to Bleacher Report, the news was broken by Dennis K. Berman and Hannah Karp of the Wall Street Journal.
Pop sensations Maroon 5 and Taylor Swift had previously been mentioned as front runners for the show at Levi's Stadium, home to the San Fransisco 49ers.
SIGN UP NOW
Want to become a GMS writer? Sign up now and submit a 250 word test article: https://gms.to/haveyoursay4
The confirmation of the headline act came just a day before the band released their seventh studio-album, entitled A Head Full of Dreams.
Karp had noted that Coldplay were in contention to headline last years halftime show, however they pulled out as the NFL had reportedly asked Coldplay to pay for the right to perform.
As it is the 50th Super Bowl, it is no surprise that there is rumours and speculation of all different possible artists that can be involved with the showpiece, with an estimated 110 million people tuning in to watch the performance.
Artists that have been strongly linked with the show have included Bruno Mars, who has been reportedly asked to "curate" this years show, whilst Beyonce has also been mentioned as a potential performer - largely because she appears on Coldplay's new track 'Hymn for the Weekend'.
Mars and Beyonce performed at Super Bowl's 48 and 47 respectively.
Last year's Super Bowl performance, headlined by Katy Perry, brought out guests Missy Elliot and Lenny Kravitz, so it wouldn't be a surprise if the aforementioned artists were to be involved, in some way.