World boxing authorities should take collective action against heavyweight champion Tyson Fury over his controversial comments about women and homosexuality, promoter Kellie Maloney has said.
Fury, who stunned Wladimir Klitschko to win the WBA, IBF and WBO belts in November, is not a very good role model and also risks being shunned by major sponsors, according to Maloney, 62.
The promoter told BBC Breakfast that Fury's achievement in the ring was "fantastic" but his comments outside it "leave a lot to be desired".
She said: "I believe the (British Boxing) Board of Control are having a hearing today. They will discuss it and he will be called up in front of the board but what can they do to him? They can fine him. It means all the world governing bodies should take some action against him."
She added: "I think his comments will harm him to get endorsements. I don't think you will see the likes of adidas, Nike or any of the blue chip companies wanting to endorse Tyson Fury. I think he has made a terrible mistake and his management team should have realised this because they know what he is like."
Maloney's comments come after Greater Manchester Police (GMP) confirmed they were investigating hate crime allegations against the boxer.
Fury said in an interview with Jeremy Vine on BBC Radio 2 this week: ''Homosexuality, abortion and paedophilia - them three things need to be accomplished before the world finishes. That's what the Bible tells me.''
After that clip was played on Victoria Derbyshire's BBC Two show, a spokeswoman for GMP said: ''At 10:30am (on Tuesday) we received a report of a hate crime following comments made about homosexuality on the Victoria Derbyshire programme.
''As with all allegations of hate crime we are taking the matter extremely seriously and will be attending the victim's address to take a statement in due course.''
An online petition calling for Fury to be removed from the shortlist for BBC Sports Personality of the Year, citing his views on homosexuality, has attracted more than 100,000 signatures.
Fury has been criticised since a November interview with the Mail On Sunday in which he said: "There are only three things that need to be accomplished before the devil comes home: one of them is homosexuality being legal in countries, one of them is abortion and the other one's paedophilia."
The heavyweight has also been accused of sexism after a YouTube video emerged of him saying Olympic heptathlon champion Jessica Ennis-Hill "slaps up good", before adding: "A woman's best place is in the kitchen and on her back - that's my personal belief."
The BBC has so far refused to remove Fury from the 12-person Sports Personality of the Year shortlist, with the winner of the award set to be announced on December 20.
Maloney joined gay former NBA basketball star John Amaechi in saying Fury should stay on the list, saying: "At first I thought that he should be removed off the list but because the criteria is not exactly very clear, what they represent, and it is sports personality ... I don't think Tyson has got a great personality, to be honest ,but his sporting achievement ... is unquestionable this year.
"To go to Germany and win the title from Klitschko, who has been champion for 11 years, I mean that is an amazing achievement.
"But he has let himself down outside the ring. He has to realise he is supposed to be a role model but I don't think he is a very good one."
Meanwhile, Fury has been stripped of his IBF belt because he will not be fighting the organisation's mandatory challenger Vyacheslav Glazkov in his next fight.
Klitschko has exercised a rematch clause in the contract for his original fight with Fury, who still holds the WBA and WBO belts.
Do YOU want to write for GiveMeSport? Get started today by signing-up and submitting an article HERE: https://www.givemesport.com/writeforgms