Jamie Vardy's rise to prominence has been a fairytale story. The Leicester City forward broke Ruud van Nistelrooy's record of scoring in consecutive Premier League games having been playing non-league football five years ago.
His run may have come to an end after he failed to find the net in the Foxes' 3-0 win over Swansea City last week, but that hasn't stopped Walkers crisps jumping on the bandwagon.
Gary Lineker's favourite crisp company and former sponsor of Leicester's stadium have immortalised Vardy's record by putting him on the front of their packaging.
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Moments like this must make his October and November Player of the Month awards seem so insignificant.
Walkers have commissioned 32,000 packets of specially named 'Vardy Salted' crisps to be handed out to fans in attendance at Leicester's game with Chelsea.
But he is not the first footballer to have crisps named after him. Lineker famously had 'Salt N'Lineker', while David Beckham and Michael Owen had 'Smokey Beckham' and 'Cheese and Owen'.
Vardy has been nothing short of spectacular this season as Leicester sit top of the Premier League.
Week after week people write the east Midlands side off, but they continue to get the results under Claudio Ranieri.
They face struggling Chelsea this weekend and will be looking to pile more misery on Jose Mourinho and his charges.
A win would put 20 points between Leicester and the Blues and continue a stunning turnaround that saw the west London club top the table 12 months ago with the Foxes cast adrift at the bottom.
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