One suspects that Florentino Perez may have cashed in on Cristiano Ronaldo in the summer had Real Madrid not been slapped with a transfer ban by FIFA this week.
That Los Blancos can no longer spend big money on a replacement like Eden Hazard - unless their appeal is successful - means Cristiano is likely to remain at the Bernabeu until the summer of 2017.
But Perez has issues with the three-time Ballon d’Or winner, according to Catalan newspaper Sport, big issues - and has decided to clamp down.
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Perez will not tolerate ‘any more nonsense’ from the Portuguese forward, who became Real Madrid’s all-time top scorer earlier this season, and has been ensured that Zinedine Zidane will take the same approach.
The Real Madrid president is reportedly bothered by Ronaldo’s frequent visits to Morocco to visit his boxer friend and his lack of hard work in training. Perez and Zidane are concerned that Cristiano is more preoccupied with fast cars than working hard for the team at this moment in time.
Perez annoyed by Ronaldo's respect for Ancelotti
Perez was also reportedly perturbed to discover that Ronaldo had selected Carlo Ancelotti in first position in his Coach of the Year votes.
The relationship between Perez and Ronaldo suffered a blow after the former sacked Ancelotti, who had an excellent working relationship with Real Madrid’s number seven, and replaced him with Rafael Benitez.
Ronaldo was reportedly ‘delighted’ after Benitez was fired earlier this month but upset that so much time had been wasted under the Spanish coach.
Perez and Zidane will attempt to make Ronaldo fall into line - but it remains to be seen how the star will react to the president and head coach’s new, tougher approach.
When will Cristiano Ronaldo leave Real Madrid? Have your say by leaving a comment below.