After splashing £13 million on a striker over the summer, any club would expect a greater return of just four league goals by January.
Yet this is what Newcastle United's Aleksandar Mitrovic has managed in 18 appearances, following his arrival from Belgium's Anderlecht.
The Serbian has undoubted talent, but the Magpies need him to perform consistently if they're to have any hope of beating relegation this season.
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Steve McClaren's men currently sit 17th in the Premier League, two points above Swansea City in 18th and with 24 goals to their name.
The club’s top scorer in the league is Dutch midfielder Georginio Wijnaldum with eight goals, all of which have come at St James’ Park.
As a result, Newcastle's poor away form appears to be a problem, but Wijnaldum's teammates must step up and help provide the goals they need, one of which being Mitrovic.
The Serbia international has proved his goalscoring ability, scoring 36 league goals in 69 appearances for former club Anderlecht across two seasons, all coming before he turned 21-years-old last September.
And given that fellow summer signing Florian Thauvin appears to be following in the footsteps of previous arrivals by failing to impress, Mitrovic needs to start finding the net.
There is cause for hope for Newcastle fans, though. Of the goals he has scored, the youngster has finished them well, scoring his first goal away at Manchester City with a header and showing excellent composure to finish another against Norwich City, chesting the ball down before firing home.
If he can showcase his ability on a more regular basis, there is much to suggest Mitrovic can score close to ten goals in the second half of this campaign.
At the age of just 21, there is still a long time left for the fiery Serbian to reach his true potential, though Newcastle will hope that time comes sooner rather than later if Premier League football is to secured for next season.