Forbes named Real Madrid the richest football club in the world last year with a value of £2.17 billion, and the club are set to further fill their pockets by signing the biggest kit deal in football history.
Madrid will announce a lucrative sponsorship deal with Adidas which could net the Spanish giants an incredible £1.06bn, according to Spanish publication Marca.
That figures surpasses the £750 million contract Manchester United signed with Adidas in the summer of 2014.
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The Madrid deal - which works out at £106m each season - blows United’s £75m-a-year deal out of the water and further cements Madrid’s status as the number one superpower in modern football.
Forbes valued Manchester City at £910m in 2015, £150m less than Madrid’s kit deal is reportedly worth.
Marca’s Friday edition featured a picture of Madrid’s famous white shirt along with the headline: ‘The most expensive shirt in the world.’
Combine the kit deals of Chelsea (£30m a season), Arsenal (£30 million) and Liverpool (£24m) - the fourth, fifth and sixth most lucrative deals - and you reach a figure that falls short of how much Los Blancos will make in each season.
It’s a staggering piece of business by Madrid’s hierarchy. They only signed a deal with Adidas in 2012 that was due to last until 2020, but that contract has been scrapped for the new one.
United’s mega deal shows just how important reputation is in the business world - despite failing to qualify for the 2014-15 Champions League, Adidas were still willing to agree a then-record deal with the Red Devils.
That deal has been eclipsed by Madrid. The Spanish club are currently banned from registering players until the summer of 2017 but the football world should brace itself for moment the ban is lifted - Los Blancos have all the money in the world.