Aston Villa recently appointed local businessman Steve Hollis as their new chairman in an attempt to put the weight of saving the club on the shoulders of yet another commercialised businessman with no previous football experience.
Since his appointment, Hollis has spoken quite candidly about the club’s finances - reminding everyone that Villa spent over £50 million in the summer but conceding that most of those signings were pretty rubbish.
So what is his solution? Improve our scouting network? Buying players with experience as opposed to the standard Villa model of buying young players with potential and hoping to sell them in three years for three times what we bought them for?
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Or maybe buying players familiar with the league in a last ditch attempt to achieve the 27 points we need from the remaining 15 games?
Not a chance – apparently all of these sensible ideas were not floating around Hollis' head when he decided Villa were going to be the only club in the bottom half of the table not to sign a senior player.
It would appear that the Villa board are now resigned to being relegated and will not “waste” any more money on trying to stay in the league.
Why, then did Villa not buy some players who will aid them in the Championship?
It is no secret that the Championship is arguably the hardest league to get out of with its gruelling schedule and the fact that most years, any team in the top eight at Christmas can realistically win the league.
It is unfathomable that the cheque book was put away this January because any way you look at it, Villa have some restructuring to do. There will be those who argue that we tried to sign players like Mathieu Debuchy or Seydou Doumbia but Villa fans will be forgiven for thinking the board didn't do anywhere near enough to these players on board.
Before the transfer window had even closed, Remi Garde revealed he would be reviewing his position at the club because the club’s approach to finances had become clearer. This does not sound like a man who witnessed a club do everything they could to bring the players he felt he needed to salvage something from this season.
So what’s next? Will we do a Newcastle or West Ham and jump straight back up or will we be yet another Leeds or Portsmouth?
The truth is that all depends on when Randy Lerner finds a buyer for the club. Unfortunately, it is more likely that we will go the way of Leeds and will continue to refuse to invest until the club is sold.
It would appear that the new chairman has brought new problems with him. Even though Villa have been struggling for five years now, investment has always been a possibility, now without it, they are doomed to the Championship and with the lack of quality they currently have, will probably struggle.