The Premier League has announced they will adopt a new logo for the 2016/17 season, though the design has not been met with open arms by fans on social media.
The rebranded emblem has retained the customary lion to have featured since the division's inception in 1992, but done away with the usual red football and traditional stencil-like font.
Now, it is simply a lion’s head topped with a crown next to the words ‘Premier League’, which have also received a minor cosmetic touch up.
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Despite the enormous global popularity of the English top-flight, not even the world’s most entertaining domestic competition is safe from the ridicule of social media.
Rather than enticing excitement ahead of the league’s rebranding, the release has kicked off a string of hilarious reactions by fans who have put their own spin on the rather plain design.
Here are some of the best.
The font of the upcoming logo has a familiar look to it, probably because it's similar to that of a certain hotel chain.
The Premier League design team were always going to leave themselves wide open to mockery by opting for a non-threatening, cartoon-like lion in the final version.
There is no make-believe big cat more famous than Simba from the Lion King, and some fans believe he fits quite nicely on the competition logo.
The Lion King has been a common theme among many remakes of the logo, and one particular fan has even gone to effort of including in a famous scene from the 1994 film.
Who better to be the face of the Premier League than one of the brightest stars of the current season? One fan certainly thinks there is room for Jamie Vardy in the new design.
One does not have to lead the Premier League goalscoring charts to make a case for featuring in the debate, though - just ask Kolo Toure.
Given the enormous amount of money fans pay to enjoy Premier League football, someone was bound to take a stab at the financial status of the competition.
Finally, one individual has attempted to sum up the general reaction of Premier League fans by making a 'minor' tweak...
What do you think of the new Premier League logo? Let us know your thoughts!