Why a brand split is the best thing for WWE right now

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Between 2001 and 2011, the WWE's two main shows competed to see who could best the other with each boasting their own roster, general manager, PPV, and set of titles.

This directly resulted from the purchase of ECW and WCW which created a huge influx of talent from both companies.

It also created a rival atmosphere and brought out the best of both sides of the same company. But when the two re-consolidated in 2011 and started using superstars from both brands on both shows, ratings started to drop and the quality of matches and storylines went down with them.

Gone were the days one trying to out-do the other in ratings and the wow factor. Suddenly, there was no more draft, no Smackdown VS RAW PPV, no shocking trades, which all added another layer to the shows as well as bonus unpredictability.

A Return?

Until recently, we were lead to believe that all was lost in the realm of the brand split, but when Shane McMahon specifically asked for control of Monday Night RAW, everything seemed like it was pointing towards a return to the good old days.

But, before we get too hopeful, there are a few things we have to keep in mind. The WWE is and has been going through a complete makeover starting with the brand split five years ago, then redesigning the logo, then the switch to PG, then with the creation of the WWE Network, it seems that the brand consolidation is more established than ever before in their hopes of gaining stock appeal.

There are also the alterations to the WWE superstar's contracts, schedules, and much more to think about.

Plus, would the WWE really book the Undertaker lose two years in a row at WrestleMania? Would he even let them?

Potential Split

So. Now that we have taken both sides of the subject into consideration, there is the small realm of possibility that the WWE will revert raw back to a TV-14 rating and keep SmackDown PG for the younger audience.

There is actually quite a lot of evidence for this including the recent inclusion of riskier language, blood, and dirty jokes such as the Goldust champagne incident on RAW whilst SmackDowb has remained squeaky clean.

While there may be some hope for it, it remains to be seen if the WWE will have the cajones to go through with it. No matter how great it would be to have the TV-14 rating back along with the new leadership of RAW, the WWE has some big hurdles if this is what they intend to do.

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Vince McMahon

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