Justin Holiday might not be a household name to most, but after an incident with rap superstar Drake during the Chicago Bulls' encounter with the Toronto Raptors, the role-player stepped into the limelight for all the wrong reasons.
The Bulls rangy wing-man made the headlines when he committed a turnover for a five-second violation in the fourth quarter, with the multi-platinum recording artist - and ardent Raptors fan - Drake talking trash in the 26-year-old's ear.
Chicago were up by three points at the time to lead their fellow Eastern Conference playoff contenders 106-103. Holiday's error didn't cost the dominant team of the 90's too much as the away side managed to hold on to their lead and secure a 109-107 win.
It keeps their hopes of securing the eighth berth alive, of which the Detroit Pistons currently inhabit. However, the Bulls have played two games less than their Motor City rivals and their destiny is still firmly in their own hands.
Drakes' presence undoubtedly drew more attention to Holiday's error than a turnover usually garners, but the one-time NBA Champion with the Golden State Warriors last year insists that the Toronto-born rapper had nothing to do with his mishap.
Holiday told CSN Chicago: “No, he wasn’t bothering me. There were thousands of fans in the building yelling at the same time. It’s not like I was going to hear one guy yelling.
"I couldn’t hear him that play. That play I wasn’t worried about him. I came and it took it out again and he said something to me before I got the ball, but that play, no, you can see in my face. If I heard him I would have made a face like (I did).”
Although it may be amusing for some to believe Drake orchestrated a turnover for his team from his high-priced floor-seats, there are definitely some remnants of truth in Holiday's words.
There were 19,800 spectators in attendance for the showdown and that's bound to generate some noise. NBA players do typically become adept at ignoring the crowd, but given Drake's short distance from Holiday, it also seems like it would require zen-like focus to channel him out completely.
Despite the unwanted attention, Holiday has managed to find some humour in the incident.
"I guess (it made me famous),” Holiday said. “I don’t really care about the fans. I just want to win games.
“I’ve gotten the links from everyone I’ve known. That was hilarious. But obviously, he had nothing to do with the play and what happened.”
The California-born Bulls man registered five points against the Raptors and owns career averages of 4.0 points from 12.1 minutes of action.