Golden State Warriors head coach Steve Kerr is in a unique position. His side are chasing a regular season record that he was a part of with the Chicago Bulls. In essence, he cannot lose.
Kerr's Warriors side are currently 62-7 heading into the last 13 games of the season. Their loss to the San Antonio Spurs at the weekend - who themselves have a 59-10 record and another date with the Warriors on the horizon - counted as a rare slip up from the reigning NBA champions.
Kerr has maintained all along that he wasn't attracted to breaking the record and that retaining their title took precedence over everything else. It's probably easy for the five-time NBA champion as a player to think that way given he already has the record, but his talented players have been sending out different signals.
Triple-double threat Draymond Green told reporters after Saturday night's defeat: “I’m not going to shy away from saying we want the record. We want the record, and we’re going after it.”
However, back in 2009, the head of basketball operations at the Phoenix Suns had a bit of a different outlook on the achievement. That man was Kerr.
Speaking to Steve Pulpett of the Boston Herald, Kerr said: “I don't think (72 wins) will ever be done again. Every year somebody gets to 28-3 or something and then the talk starts.
"But it's just too hard. And there's really no reason to try because, I mean, it can wear you out. And if you win 72 and you don't win the title because you're so beat up emotionally, it's not worth it."
Kerr went on to speculate the only reason the Bulls managed their famous feat was because of the Herculean efforts of Michael Jordan, which offers an interesting parallel with the performances of Steph Curry this season.
“The reason we did it was because Michael (Jordan) was just on a mission because we had lost the year before," Kerr said. "He was a man possessed. He was pissed at the world. He wanted to reestablish his dominance, so he just never let up."
“But I'm telling you, it's never going to happen again.”
Is that so? Of course, Kerr wasn't to know an era-defining talent like Stephen Curry would come into his possession back then, he'd only just been drafted that year.
Much like Scottie Pippen is often understated due to Jordan's greatness, Klay Thompson and indeed Green are two other vital components that make the Warriors tick.
They've created the perfect storm in Oakland and it seems poetic that Kerr would be the guiding hand behind it. Will the coach's prediction prove correct? Or will the hunger of Green and co. defy their mentor?