Now we are in the thick of the business end of the NBA regular season, not only do attentions turn to the playoffs, but the regular season awards, too.
Stephen Curry is a virtual lock to walk away with the MVP prize for the second consecutive season and be the first man to do so since Lebron James.
However, there are plenty of other awards to pique the public's interest, including the Most Improved Player of the Year accolade.
After making the playoffs for only the third time in the last 12 years, the Charlotte Hornets are enjoying a bit of a resurgence making the post season in two of the past three campaigns.
Years of rebuilding under Michael Jordan's ownership seem to have finally taken shape and central to that progress was general manager Rich Cho's decision to draft Kemba Walker back in 2011.
The 25-year-old point guard was picked ninth overall and has led a new-look Hornets - who rebranded from the Bobcats under their original name two years ago - alongside Michael Kidd-Gilchrist, Jeremy Lin and Nicolas Batum, all of whom are under 30.
However Walker has been the star of the show and is having a career year in just about every area. The Bronx-born star is putting up a career best of 21.2 points a night, as well as 4.5 rebounds and his best shooting percentages from both the field (.429) and beyond the arc (.378)
In an extremely humorous video, Walker has teamed up with his franchise to launch the 'Win With Walker' campaign. The Hornets have launched a dedicated website to promote the point guard's Most Improved Player bid.
Click on the link to watch the video; you're guaranteed a smile.
The Hornets did a fantastic job or mimicking and poking fun at stereotypical political campaigns in their promotional video. Walker can be found at a construction site in a hard hat and he's even kissing a baby on the campaign trail.
This bid appears to be franchise wide, as Walkers teammates even get involved to make some funny cameos.
Marvin Williams appears as ‘a concerned citizen,’ Jeremy Lin as a ‘merchandise truck manager,’ and Nicolas Batum as the ‘French Ambassador to Buzz City.” The video really is executed brilliantly, it must be said.
C.J. McCollum of the Portland Trail Blazers has been the favourite for the crown for a while now owing to his fantastic performances alongside Damian Lillard in the Oregon franchise's backcourt.
Will this video be enough to make Walker a worthy candidate? The Hornets resident at the one spot deserves to be in the conversation this year regardless and his explosive style of play has been likened to another world-class point guard in Russell Westbrook.
Who will follow Jimmy Butler as the Most Improved Player of the 2015-16 season?