The NFL made a huge announcement on Tuesday concerning the streaming rights to their Thursday night games, with Twitter winning the ability to stream the games live from the beginning of the 2016 season.
As per Bleacher Report, the news was made on Twitter, by NFL Commissioner Roger Goodell, his first tweet coincidently for nearly two years, posting a video stating fans would be able to see more of this.
The new deal between the league and one of social media's biggest platforms is reportedly for only one year, with it being suggested to be worth "a little more than $10 million".
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Many analysts, such as Scott Soshnick of Bloomberg.com, have reported that Twitter had faced stiff competition for the streaming rights and beat the likes of Verizon, Yahoo, Amazon and Facebook, however, the terms of the deal haven't been revealed.
Should it prove to be a hit with fans, then it could be possible that the league may well commission another kind of deal in the future.
This deal comes off the back of another deal the NFL has made recently in terms of its Thursday night games, with a 10-game deal being announced with CBS and NBC for the 2016 season.
In making such deals, it makes sense in a business perspective as well as a sporting sense. The deals mentioned allow more viewers access to the Thursday night games, with Twitter and NBC being added to the line-up, but it also allows the NFL to tap into an ever-growing online market, where more people are looking to stream their tv shows more often than using more traditional methods such as cable.
How long before #TwitterThursdayFootball begins to trend and become a thing?