With the Premier League's multi-billion bumper TV deal due to kick in next season, teams will be afforded the riches to splash the cash in a bid to climb the table.
Having spent the best part of £300 million over the last few seasons, throwing money at a problem is nothing new to Manchester United.
However, despite breaking the bank every summer, few would say that the Red Devils' squad is a marked improvement on the title-winning side that Sir Alex Ferguson left when he retired.
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Departures were to be expected upon the arrivals of new managers with fresh ideas. Alexander Buttner and Bebe were never going to make the grade whilst the likes of Nani, Rafael and Anderson were far too inconsistent to be kept.
New signings were clearly needed, yet most of the money spent has been squandered.
Aside from losing £15 million and £9 million on the purchases and subsequent sales of Angel Di Maria and Wilfried Zaha respectively, to say that the £80 million spent on Marouane Fellaini, Ander Herrera and Memphis Depay has so far been a waste of money wouldn't be an understatement.
Even the £16 million spent on the erratic Marcos Rojo looks folly when compared to the £5 million West Ham spent on Aaron Cresswell, or the estimated £12 million spent by Tottenham on Toby Alderweireld last summer.
Indeed, apart from Anthony Martial - and to an extent Daley Blind and Juan Mata - United's transfer dealings in recent times have been spectacularly unsuccessful. For this, chief executive Ed Woodward must raise his hand and take the bulk of responsibility.
Not only did he fail to sufficiently support David Moyes during the Scotsman's first transfer window, but he seemed to perpetually chase shadows by going after but never securing the likes of Cristiano Ronaldo, Thiago Alcantara and Sergio Ramos.
It would be fair to say that Woodward has flopped in replacing former chief executive David Gill in the same way that both Moyes and Louis van Gaal have in succeeding Ferguson as manager.
With money to burn and results less than spectacular, the pressure on United to throw silly money at marquee signings this summer has never been greater.
However, having been linked with dozens of players across Europe, the 20-time league champions seriously need to sit down and evaluate who they need, who they're capable of signing and who they should sell, rather than embark on another misguided transfer window.
Pep Guardiola setting up shop at Manchester City poses a real threat to United's perceived superiorty, even if the last few campaigns have been a sobering dose of reality.
Regardless of who is manager next season, if the Red Devils wish to re-establish themselves at the peak of English football, they must take more care with the way in which they spend.News Now - Sport News