Chris Gayle's having a pretty interesting year.
Between winning the T20 World Cup with the West Indies and becoming embroiled in a sexism scandal with female reporter Mel Mclaughlin, the controversial cricketer's hardly had time to stop and think.
And that lack of thought has been perfectly summed up by his crazy decision to name his newborn baby "Blush".
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The relevance, as many bemused onlookers at the Big Bash will remember, was that he received a mix of mockery and condemnation for asking out a woman who was trying to interview him, before telling her "baby don't blush".
Gayle's partner Natasha Berridge gave birth to a baby girl earlier this week, but it looks like the cricket superstar got the final say on the name.
It looks like the fine of A$10,000 hasn't deterred him, though he did apologise to the reporter at the time for being disrespectful.
In an Instagram post announcing the new arrival, Gayle didn't make any reference to the sexism row:
Maybe the baby's just called 'Blush'. It's Chris Gayle, after all.
However, in a later post on Twitter, it appeared as if he knew full well the reaction the bizarre name would provoke from fans, joking:
"Thank you all for the sweet and kind messages. Blush won't blush, my baby".
Fortunately, he has plenty of time to focus on family matters as the Windies do not play again until June 3, when they will play South Africa in an ODI.
Do you think Gayle should have been punished for the row? Have your say in the comments